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Úrú Collective

Úrú Collective operates at the intersection of creative talent management and production, with a presence associated with Lagos and Atlanta. Founded by Nneka Mogbo, the company presents creators, journalists and media personalities, notably in beauty and lifestyle. This distinction matters when comparing agencies in Nigeria: Úrú is not a conventional fashion-model casting directory, and its published work should not be mistaken for an invitation to beginners to apply. A creator considering representation should first examine the type of professional work on its roster, then prepare a focused selection of relevant campaigns, articles or productions. An unsolicited introduction may be appropriate only after confirming the preferred contact method. No general model application form or continuously open casting has been established.