VERIFIED DIRECTORY

Centric Creative

Centric Creative Limited is a Dar es Salaam creative and marketing firm, not a conventional fashion-model scouting agency. Founder and creative lead Claudian Benet describes work spanning brand strategy, production and campaigns for clients including I&M Bank, Airtel Tanzania and Mastercard. Centric also runs ROKI, a creator database it says contains more than 536 Tanzanian profiles assessed for audience composition, engagement, past campaigns and brand safety. Its work extends across Tanzania, Kenya, Uganda and Rwanda. Crucially for content creators, the official Creators page explains how to request inclusion in ROKI: email social handles and audience details to the published address. That route is distinct from the corporate client brief and the agency's internal careers information. Brand work and platform scale are described here as the company's own published claims, not guaranteed opportunities.